An integrated marketing campaign understands that customers are not confined to a single channel. Consumers today are encountering brands and advertisements everywhere they go, from the bus to their favorite websites to their email.

When your campaign is fully integrated, customers will recognize your brand regardless of where they see it. This will help them remember what you had to say, thus beginning your relationship with them.

Event marketing importance boils down to growing your credibility. Partners and customers get a chance to interact with a brand in person and find it more trustworthy. This makes events a golden networking opportunity.

Holding or attending events is a powerful part of a healthy lead acquisition strategy. Large business meetings gather an audience which has an interest in your field, product, or new opportunities in general. Chances are the attendees will become warm leads and loyal customers later on.

Partnership marketing is an effective way for two or more businesses to combine forces and reach a broader audience. These campaigns allow your business to collaborate with a complementary business with a similar target market for a big mutual benefit. However, partnering up on a marketing initiative will only work if your goals and visions are aligned.

Businesses develop collaborations with like-minded, non-competing brands because they share similar target audiences and want to tap into new markets.